Create weekly videos FAST: 40-minute guide
Consistency is everything for a marketing consultant. I post a video every week on LinkedIn for my B2B SaaS clients, and I keep it snappy — under 40 minutes. Here’s my four-step process:
Step 1: Scripting with Claude AI (~10 mins)
I don’t reinvent the wheel — I repurpose blog content into video scripts. Claude AI is my script buddy. I drop in the blog, set the tone, length, and audience, and tell Claude what visuals I want. Boom! It spits out a script and creative prompts. Quick tweaks, and we’re golden. Claude handles prompts better than ChatGPT — sorry, GPT, it’s not you; it’s Claude.
Step 2: Voiceover and Visuals with ElevenLabs + DALL-E (~15–20 mins)
Script done, next up: ElevenLabs for voiceover and DALL-E for visuals. ElevenLabs makes voice selection easy with presets. I just pick a voice that matches the vibe — no drama. DALL-E takes a bit more coaxing (like convincing a cat to come inside), but it gets there. Prompts need a little finessing to nail the visuals, but we make it work.
Step 3: Compiling with Canva (~5 mins)
Canva is my “throw it all together” tool. I drop in the voiceover, visuals, and script — mix and match for about 5 minutes, and voilà, it’s all set. Canva’s so intuitive even my cat could use it. (Okay, maybe not, but you get the idea.)
Step 4: Subtitles with Kapwing (~5 mins)
Kapwing is the cherry on top. I upload the video, let it generate subtitles, and do a quick review. It’s fast and makes sure your viewers won’t be squinting and guessing what’s being said. Subtitles: the unsung heroes of engagement.
That’s it!
And there you have it — a polished video ready to post in just under 40 minutes. This process keeps me efficient, consistent, and ready to impress my B2B SaaS clients.
Want to speed up your own content game? Give these tools a try — they’ve been lifesavers (and time-savers) for me.
