How Richie got Insta-smart with Zoho Social

“Whoever tells the best stories goes home with the most marbles.” ~ Jeremy Waite, IBM.

Storytelling has become an important part of our everyday lives. If used smartly on the right social networks, it can help you communicate with your audience more effectively than ever before. Read on to see how an entrepreneur used visual stories to catapult his company to success.

Richie’s bakery is an inspiring example of how small businesses can benefit from Zoho Social.

Richie’s bakery

Richie was a happy man. He had recently quit his high-paying marketing job to pursue his childhood dream of starting a bakery. Things were looking good.

Richie sourced his ingredients locally and handmade each and every doughnut — no food coloring, no preservatives, no frozen pre-made dough, and no artificial flavors. Everything was made with great care, and it showed.

People used to flock to the bakery every evening. You could smell the mesmerizing aroma of freshly baked goods as soon as you stepped inside the bakery.

Soon, visitors started dropping in not just for the food, but also for the live music and pleasant atmosphere. Richie trained his staff to be friendly and made sure guests were always satisfied with the service. During…