Mastering Data-Driven Marketing: 15 Metrics You Need to Know

I’ve been in the B2B SaaS marketing world for 15 years, and one thing stands out everywhere: the hunger for precise data. As Peter Drucker wisely said, “You can’t manage what you can’t measure.”

Recently, I dug into “Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know” by Mark Jeffery. It opened my eyes to the power of data when measured…